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According to Google’s Web.dev research, websites that load in under two seconds have 15% higher conversion rates than those with longer load times. Therefore, optimized hosting performance has a significant impact on overall results.
Increasing organic traffic to the website has become a core focus for most businesses that work on an effective strategy for online visibility. However, the majority of businesses still focus on saving on web hosting charges by subscribing to average service providers. The speed and reliability of your hosting service are the primary factors in determining how your website ranks with Google, so if your hosting service is slow and unreliable, you will likely not see any success with your SEO efforts. With a reliable hosting server, you can achieve consistent performance, minimal downtime, and a positive user experience, all of which contribute to a successful SEO strategy.
The next step is to choose affordable domain hosting plans after businesses have optimized their technical backends. Many small businesses do not invest in SEO because they think it will increase hosting costs. However, using SEO-optimized domain hosting actually helps reduce the initial cost of developing a website while supporting future growth. According to Statista’s research, the average cost to keep a website (including hosting and domain) is between $30 and $300 per year, depending on the website owner’s selection. Therefore, selecting a reliable hosting company is more important than focusing on unnecessary savings when building an SEO-friendly website.
Better On-Page SEO with User-Centric Content
Websites that deliver high-quality content get higher search engine rankings. Your content must provide value by addressing what customers want. Content that solves a problem gains higher traction among readers.
Ideal things you can do for on-page SEO:
- Write concise and descriptive headlines.
- Utilize keywords effectively in your content.
- Use schema markup.
- Add image alt texts.
- Write problem-solution oriented content.
HubSpot’s recent state of marketing report indicates 57% of marketers say improving the quality of their website’s on-page content provides the highest return on investment (ROI) compared to other SEO tactics.
Higher-quality content drives more click-throughs, more time spent on pages, and ultimately a better chance of gaining organic traffic.
Create Smart Internal Linking Framework
A website’s internal links act as a GPS for search engine crawlers and as an alternative way for users to locate web pages on your website. A well-organized internal linking structure provides:
- Improved website crawlability
- Enhanced page authority distribution
- Logical website structure
According to Google Search Central, internal links help bots in determining which pages are most important. Therefore, internal linking can help grow organic rankings without spending money on advertizing. This is extremely beneficial to anyone managing their website’s budget, especially when considering web hosting charges and balancing other expenses.
Publish Long-Form SEO Driven Content
Detailed guides typically attract higher website visitors and social media engagements than average-sized content. Longer-form content also appears more authoritative than shorter-form content, and therefore tends to acquire many more inbound links than shorter-form pieces.
In fact, a recent review by Semrush found that long-form pieces (3000+ words) receive 300% more traffic than their shorter post counterparts. Moreover, it gains 400% more shares across social media platforms than shorter posts. In addition, an article can maintain its top ranking positions even after years have passed if it’s continually updated with current information.
Prioritize Mobile-First Best Practices
According to Statista’s 2023–2024 research, more than 58% of global web traffic comes from mobile users, and Google now indexes your mobile website first.
- Compress images
- Responsive layout
- Minimize pop-ups
- Optimize for mobile
A delay of just one second can cost you 20% of your conversions (Google/SOASTA study). Therefore, choosing a hosting company that offers fast servers and affordable domain hosting plans is essential for your online success.
Focus on Quality Backlinks that Build Real Authority
Backlinks have consistently been cited as an important factor for improving page rank. There are many types of backlinks, and while some are beneficial, others can harm your overall rankings because they are perceived as low quality.
Here are the top methods for obtaining quality backlinks:
- Guest posts
- Original research
- Thought leader articles/content
- HARO submissions
- Collaborations with industry experts
According to a report from Ahrefs, 91% of websites receive no visitors due to a lack of backlinks.
Update Existing Posts With Regular Updates
Outdated content leads to a loss of online visibility, whereas updating existing content ensures better ranking potential.
You must update:
- Outdated statistics
- Headings
- FAQs
- Internal links
- Meta tags
A HubSpot study found that updating existing content increases monthly organic views by an average of 106%. Refreshing content is one way to boost SEO without investing heavily in other things.
Strategic Outlook
To achieve SEO success, you need to merge multiple strategies to get the best results. To start with, an overall SEO strategy, subscribing to the web host that offers value-based services, getting everything configured correctly, and then laying the groundwork for your SEO strategy on a solid foundation. After you set up your website and ensure it runs well, other SEO aspects will work together and provide long-term results.
