What Is Linktree Used For and How Does It Work?

Linktree is a “link-in-bio” tool that centralizes multiple important links onto a single, customizable landing page. It is primarily used by content creators and businesses to overcome the single-link limitation on platforms like Instagram and TikTok, allowing them to effectively drive traffic to their website, online store, blog, and other social media profiles.

To use it, a user creates an account on the Linktree website, adds their desired links to a personalized profile page, and then places their unique linktr.ee/yourusername URL into their social media bio. When followers click this single link, they are directed to the user’s hub where all options are visible. The platform helps manage audience traffic and provides analytics on link engagement.

Explaining the concept behind Linktree: What It Actually Is

Linktree is a minimal landing page site that allows sharing many links under a single URL. You no longer need to replace your bio link but rather can have a single URL that directs the visitor to a customized menu containing all your most important destinations, your websites, stores, social networks, videos, products, booking websites, or whatever you have found to be important.

Simply, Linktree is your online home. You get:

One link to rule them all
A streamlined page that works on all devices
A simple setup process – no coding needed
Custom branding, depending on your plan
Analytics that show clicks, views, and conversion behavior

It’s designed for speed and clarity, especially in places where you’re limited to a single link.

Why People Use Linktree

People use Linktree because modern platforms restrict how many links you can place publicly. For example:

Instagram only allows one bio link
TikTok limits link placement in certain account types
Twitter/X compresses long URLs and makes link management messy
YouTube lets you link out, but not in a centralized single place

A Linktree page solves all that.

Is Linktree Free? Breaking Down the Cost

Yes, Linktree has a free plan, and it’s surprisingly generous. Most people start with the free version, and many never upgrade because the essentials already solve their problem.

Below is a breakdown of the features.

Free Linktree Features

The free tier includes everything needed to publish a clean and functional link hub. Here’s what you get:

Unlimited links
Basic themes
QR code generator
Social icons
Some basic analytics
Media embedding (limited)
A standard Linktree URL (linktr.ee/yourname)
Priority link placement
Simple scheduling for links

These features alone work for creators or small businesses that need a minimalist, easy-to-use tool.

Paid Linktree Plans: Starter, Pro, and Premium

Linktree offers paid packages for users who want advanced analytics, deeper branding customization, monetization features, and optimized performance. Here’s a clear and updated comparison.

Feature	Free	Starter	Pro	Premium
Unlimited links	✔	✔	✔	✔
Custom domain	✖	✖	✔	✔
Analytics depth	Basic	Standard	Advanced	Enterprise-level
Themes	Limited	More options	Fully customizable	Priority custom options
Scheduling	Basic	Expanded	Full scheduling automation	Full
Monetization	Limited	✔	✔ (advanced)	✔
Integrations	Limited	Moderate	Full	Full
Support	Basic	Priority	Priority	Dedicated manager

Linktree Plans Overview

Prices vary by region but generally sit within:

Starter: $5/month
Pro: $9/month
Premium: $24/month

Each paid plan is built for a slightly different user.

Starter Package

Starter is built for new creators or small businesses that want branding improvements and more analytics without going too deep.

You get:

Custom fonts
More design control
E-commerce integrations
Basic email collection tools
Better link organization tools

This plan suits users who want their Linktree to “look like their brand” without heavy marketing tools.

Pro Package

The Pro plan is the most common one and it also includes a set of powerful features for creators and businesses. It gives you complete branding freedom to customize backgrounds and themes to your taste and also gives you in-depth analytics to monitor clicks, views and device data. The users receive priority support, video backgrounds, comprehensive scheduling, and the option of audience-tagging.

The plan also contains highly developed integrations with such platforms as Shopify, Mailchimp, Zapier, Patreon, and others, and the possibility of using custom domains and better performance optimization, which makes it a solution to any person aimed at making the maximum out of his/her Linktree.

Pro is ideal for professionals, influencers, digital marketers, and anyone who uses Linktree as a key part of their audience engagement strategy.

Premium is built for high-volume brands, agencies, and enterprise users. You get everything in Pro, plus:

Dedicated account manager
High-speed infrastructure
Enterprise-level integrations
Multi-user management
Advanced security features

If you’re an individual creator, you probably won’t need Premium—Pro is typically enough.

How Linktree Works: Step-by-Step

Understanding how Linktree works is easy once you see how the workflow breaks down.

1. Create an Account

You can sign up with email, Google, or social accounts. The process takes less than 2 minutes.

2. Choose a Template

You pick from:

Minimalistic themes
Creator-focused layouts
Business-themed designs
Color-rich templates
Media-heavy backgrounds

You can switch themes anytime.

3. Add Your Links

This is where you plug in everything you want visitors to find:

Website
YouTube video
Blog post
Affiliate product
Contact form
Shopify or Etsy store
Digital downloads
Calendly booking link
Surveys
Email newsletter signups

You drag and drop to reorder them.

4. Customize Your Branding

On paid plans, you can adjust:

Fonts
Button styles
Background images
Colors
Icons
Branding elements
Custom domain (yourname.com instead of linktr.ee)

Branding makes your Linktree look more trustworthy, especially for businesses.

5. Publish and Share

Once you’re satisfied, you publish your Linktree and share the link:

On the Instagram bio
In the TikTok bio
On YouTube descriptions
In email signatures
On Twitter/X
Across Facebook pages
On Pinterest
On business cards via QR code

Your Linktree becomes your central online identity.

How to Create a Linktree (Fast Tutorial)

Here’s a simple how-to guide:

Visit linktr.ee
Click “Sign up free”
Create your username (choose something clean and short)
Select a theme
Add your first link
Add social icons
Customize your appearance
Publish
Copy your Linktree URL
Paste it into every platform that needs it

Most beginners publish their Linktree in under 10 minutes.

Should You Use Linktree? When It Makes Sense

You should use Linktree if:

You have multiple links you want your audience to see
Your social platforms limit how many links you can place
You want a centralized place for your content
You want quick analytics without a Google Analytics setup
You don’t have time to build a website
You prefer a clean mobile-first layout

Linktree works particularly well for daily content creators, bloggers, online sellers, musicians, influencers, educators, podcasters and coaches. Its mobile-friendly layout ensures a clean, easy-to-navigate experience, while its customization options allow users to reflect their personal or brand style. Essentially, anyone looking for a simple yet effective way to organize and share multiple links in a single, accessible location will find Linktree highly practical.

Case Study: How Linktree Boosted Conversions for a Small Business

A boutique fitness coach used Instagram but struggled because followers didn’t know where to book classes, buy plans, or join the newsletter.

Before Linktree:

Only one link in bio
Followers kept asking for links in DMs
Low conversion from profile visits
Booking traffic inconsistent

After Linktree:

All links are organized in one place
Added “Book a Class,” “Subscribe,” “Learn More,” and “Shop Merch”
Saw a 40% increase in bio link clicks
Booking conversions rose 22% in 30 days

The coach said:

“I didn’t realize something so small could change how my audience behaves. Linktree made everything easier for them and for me.”

This example shows how an organization alone can drive real business results.

Linktree Alternatives: What Competes with It?

If Linktree isn’t exactly what you want, these alternatives might fit your needs:

Beacons – More creator-focused with monetization tools
Tap.bio – Minimalistic card-style layout
Campsite – Clean and customizable
Lnk.bio – Looks similar to Instagram’s grid
Carrd – Full website builder
Bio.fm – Block-style content cards
Milkshake – Instagram-like mini website

Each one has unique strengths, but Linktree remains the simplest option for most users.

How to Build Your Own Linktree (No Third-Party Tool)

If you want total control, you can replace Linktree with your own system.

Options Include:

A simple page on WordPress
A lightweight HTML landing page
A Shopify landing page
A Wix or Squarespace microsite
A Google Sites page
A Notion page
A Canva-made microsite

Why Build Your Own Page?

Full control over branding
No third-party ads
Better SEO
More professional
Can include forms, galleries, and animations
You own your traffic
No reliance on Linktree’s platform

Businesses that already have a website often prefer this approach.

Final Thoughts: What Linktree Is Used For and How It Works

Linktree remains the most popular “link in bio” tool for a reason. It’s fast, simple, flexible, and works perfectly across every major platform.

If you want a central hub for all your links and a tool that anyone can build in minutes – Linktree is one of the easiest ways to manage your online identity. Whether you choose the free version or upgrade later, it’s a powerful addition to your digital toolkit.

FAQS

How does Linktree work?

You make an account, choose a design, and add your links. Linktree gives you one URL to share everywhere.

Is Linktree free to use?

Yes, there’s a free plan with unlimited links, basic themes, and simple analytics.

Can I customize my Linktree page?

Yes, paid plans let you change colors, fonts, buttons, backgrounds, and even use a custom domain.

Which platforms work with Linktree?

It works on Instagram, TikTok, YouTube, X, Facebook, email signatures and anywhere you can share a link.

Do I need technical skills to use Linktree?

No, it’s simple to set up – no coding or website experience required.

Can Linktree improve traffic or conversions?

Yes, centralizing all your links makes it easier for followers to access content, products, or services, often boosting clicks and engagement.